The Revolution Will Not Be Televised
Technology has transformed marketing into a technical discipline as much as a creative one
What he does: Partners with startups to solve complex challenges
The Rubik’s Cube was originally advertised as having billions of combinations but only one solution. At age 11, Ashu found that solution in 25 seconds flat. Although Ashu hasn’t picked up a Rubik’s Cube in quite a while, he still takes great pleasure in solving complex business challenges.
To give just one example, in 2010, an early stage Berkeley-based company that specialized in analytics wanted to get into the media buying platform business. Ashu helped their small team reach the growing number of brands that were migrating their television advertising to the web. That company, otherwise known as, TubeMogul soon became the leading video advertising platform for brand advertisers and later went public in 2014 and was subsequently acquired by Adobe.
What he invests in: Ashu Garg is a General Partner at Foundation Capital where he invests in Enterprise software, in particular, marketing technology, cloud infrastructure, and data platforms.
He currently serves on the boards of QuanticMind, Localytics, Conviva, ZeroStack, Fortanix, Opas.ai, and Custora amongst others. Ashu also led our investment into Tubi.tv and Cohesity. Ashu was closely involved with Foundation Capital’s investment in TubeMogul, Aggregate Knowledge, which was acquired by Neustar, and FreeWheel, which was acquired by Comcast. In addition, Ashu authored the definitive whitepaper on how technology will transform marketing, The Decade of the CMO.
Before joining Foundation Capital in 2008, Ashu was the General Manager for Microsoft’s online advertising business. Previously, Ashu worked at McKinsey & Company with early and growth-stage companies in digital media, software, and consumer services. Earlier in his career, Ashu started TringTring.com, one of the first search engines in Asia, set up Unilever’s Nepal operations, and led the marketing and pre-sales teams at Cadence Design Systems.
Profile: Ashu has lived in India, Nigeria, and the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur as well), and their two sons.
Training: Ashu has a bachelor’s degree from the Indian Institute of Technology in New Delhi and an MBA from the Indian Institute of Management at Bangalore, where he received the President’s Gold Medal
Ashu’s assistant, DJ Banks: firstname.lastname@example.org
Technology is changing the world around us—from the way we communicate to the way we collect data, even the way we shop.