What he does: Solves complex challenges for and at startups.
The Rubik’s Cube was originally advertised as having billions of combinations but only one solution. At age 11, Ashu could find that solution in 25 seconds flat. Although Ashu hasn’t picked up a Rubik’s Cube in quite a while, he still takes great pleasure in puzzling through difficult challenges.
What he invests in: He works with startups in sectors ranging from marketing technology to big data and analytics to online financial services and education.
Ashu serves on the board of directors of TubeMogul, Localytics, Conviva, ZeroStack, AdRise, FundsIndia.com, IndiaHomes.com, and Spotzot – and served on the board of Aggregate Knowledge until it was acquired by Neustar in late 2013. Ashu was also closely involved with Foundation’s investment in FreeWheel which was acquired by Comcast in 2014. He has also led seed investments in Robin Systems, HotHouse Labs, Shopular, and BaySensors. He has personally invested in Reflektion, DataBricks, Jhana Education and Vienova Education.
In 2010, a company that specialized in analytics wanted to get into the media buying platform business. Ashu helped them reach the growing number of brands that were migrating their television advertising to the web. TubeMogul soon became the leading video advertising platform for brand advertisers and went public in 2014.
Before joining Foundation Capital in 2008, Ashu was the General Manager for Microsoft's On-Line Advertising business. Previously, Ashu worked at McKinsey & Company with early- and growth-stage companies in digital media, software and consumer services. He set up Unilever’s Nepal operations and led the marketing and pre-sales teams at Cadence Design Systems.
Profile: Ashu has lived in India, Nigeria, the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur in her own right) and their two sons.
Training: Bachelor’s degree from the Indian Institute of Technology in New Delhi, MBA from the Indian Institute of Management at Bangalore, where he received the Citibank Leadership award and the President's Gold Medal.
Ashu's assistant, Sarah Cook: scook@FoundationCap.com
Visit Ashu's personal blog at www.globalchoupal.com