Foundation Capital’s Ashu Garg on MarTech and the Decade of the CMO

Ashu Garg, General Partner at Foundation Capital lays out the shifts in consumer behavior and new business strategies that will remake marketing as a technical discipline and drive overall technology spend by CMOs over the next ten years from $12 billion to $120 billion. That’s 10x in 10 years. Ashu presents his new MarTech whitepaper at a special Foundation Capital event featuring guest speakers: Jason Spero, VP of Performance Media at Google, Brett Wilson, CEO of TubeMogul, Julie Bornstein, COO of Stitch Fix (Former CMO of Sephora), and Brian Boland, VP of Ads Product Marketing at Facebook. Ashu Garg, General Partner at Foundation Capital lays out the shifts in consumer behavior and new business strategies that will remake marketing as a technical discipline and drive overall technology spend by CMOs over the next ten years from $12 billion to $120 billion. That’s 10x in 10 years. Ashu presents his new MarTech whitepaper [link] at a special Foundation Capital event featuring guest speakers: Jason Spero, VP of Performance Media at Google, Brett Wilson, CEO of TubeMogul, Julie Bornstein, COO of Stitch Fix (Former CMO of Sephora), and Brian Boland, VP of Ads Product Marketing at Facebook.