The Revolution Will Not Be Televised
Technology has transformed marketing into a technical discipline as much as a creative one
What he does: Partners with startups to solve complex challenges
The Rubik’s Cube has 43 quintillion combinations – but only one solution. At age 11, Ashu found that solution in 25 seconds flat. Although Ashu hasn’t picked up a Rubik’s Cube in quite a while, he still takes great pleasure in solving complex business challenges.
To give just one example, in 2010, an early stage Berkeley-based company that specialized in analytics wanted to get into the media buying platform business. Ashu helped their small team reach the growing number of brands that were migrating their television advertising to the web. That company, TubeMogul, soon became the leading video advertising platform for brand advertisers, went public in 2014, and was acquired by Adobe in 2016.
What he invests in: Ashu works with startups across the enterprise stack. He is particularly excited about how machine learning and deep learning are reinventing existing software categories and creating new consumer experiences. Ashu has invested in companies in Marketing Technology, AI-enabled business applications, Data Platforms, Data Center Infrastructure, and Online Video.
Ashu serves on the boards of directors of QuanticMind, Localytics, Conviva, ZeroStack, Custora, Findera, Opas.ai, Fortanix, and FundsIndia.com. He is also responsible for our investment into Tubi.tv and Cohesity. In addition, he served on the boards of TubeMogul until it was acquired by Adobe and Aggregate Knowledge, until it was acquired by Neustar. Ashu was also closely involved with Foundation Capital’s investment in FreeWheel, which was acquired by Comcast.
Ashu has led seed investments in Radiance Labs, Testim, Dorsal Corporation, Robin Systems, Next Force Technology, and has personally invested in Databricks, Falcon Computing, and Virtual Power Systems.
Before joining Foundation Capital in 2008, Ashu was the General Manager for Microsoft’s online advertising business, and led Field Marketing for the software businesses. Previously, Ashu worked at McKinsey & Company, helping technology companies scale their go-to-market efforts. Earlier in his career, Ashu founded TringTring.com, one of the first search engines in Asia, set up Unilever’s Nepal operations, and led the marketing and pre-sales teams at Cadence Design Systems.
Profile: Ashu has lived in India, Nigeria, and the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur as well), and their two sons.
Training: Ashu has a bachelor’s degree from the Indian Institute of Technology (IIT) in New Delhi and an MBA from the Indian Institute of Management at Bangalore, where he received the President’s Gold Medal.
Ashu’s assistant, Karmina Basco: firstname.lastname@example.org
Technology is changing the world around us—from the way we communicate to the way we collect data, even the way we shop.