What she does: Expertly builds brands; Leads new trends.
As a kid, Meg used to play ‘office’ and call family meetings with a set agenda to discuss hot topics like birthday parties and where to go on vacation.
She grew up to have a successful tenures at global corporations like Facebook, eBay and Microsoft. She now calls meetings to discuss hot topics everyday. At Facebook, Meg was one of the first members of the business marketing team. She left for Foundation Capital when she was director of global business marketing. By then, she had helped build out Facebook’s operations and launch six new offices in Asia- Pacific as the director of marketing communications for the entire region.
“I was there for two years and I’ve never been more challenged and more excited. It was amazing to see us build the team and best practices from nothing.”
Meg also launched the first ‘Hack for a Cause’ event outside North America to connect tech and non-profit start-ups. She played a key role on the team that designed and launched the Facebook Small Business Accelerator program in Asia.
Previously, Meg was a Senior Director at eBay, leading their Global Insights team. At Microsoft, where she spent several years leading multiple marketing research functions, she won the 2004 David Ogilvy Award for excellence in Advertising Research for the ‘Realizing Potential’ corporate brand campaign.
Why she loves her job: She thrives on being creative and analytical all at once. Her idea of fun is building things from scratch. And it helps this marketer that she loves people.
If she weren’t helping venture capitalists and entrepreneurs tell their stories, she’d be producing movies.
Profile: Meg is an avid traveler, runner, wife, and mom of two. She has trekked across Western China.
Training: Bachelor of Arts in Psychology/Marketing, The University of Arizona.
Best piece of advice she ever got: “Life is choices, make good ones.” - Her dad
Marketing Coordinator, Melissa Costello: firstname.lastname@example.org