MarTech and the Decade of the CMO

Ashu Garg

Technology today is both friend and foe for the CMO. The shift from art to science requires CMOs to reinvent themselves and their organizations or become irrelevant. The CMO of tomorrow is the data nerd of today.

Ashu Garg
General partner, foundation capital

The Before and After of Buyer Behavior

Consumers are now in control. Brands need to stop interrupting and instead have an ongoing conversation.

We need to stop thinking about digital marketing and think more about marketing in the digital world.

Global Senior Vice President, Unilever Products

10x in 10 Years

We expect technology spend by CMOs to increase 10x in 10 Years from $12 billion to $120 billion, unlocking a huge opportunity for marketing technology companies and opening the door to the Decade of the CMO.

"We have to look for ways to combine creativity and technology with an understanding of how the business fits into the overarching customer experience. We have to think and act like CEOs."


5 Keys to Unlocking the Decade of the CMO

Like CIOs, CMOs must build their own technology stack, combining offerings from emerging companies with solutions from established players. For a CMO the "Five Keys" will provide a framework to organize technology investments. For start-ups the "Five Keys" outline clear opportunities to tap into – and take over – a $120 billion dollar market.