My name is Jonathan and I like magic.
I became a partner at Foundation in Sept of 2013 after a short stint here as an Entrepreneur-in-Residence.
After spending 17 years as an operator, founder of three companies, builder of a +$100m-revenue business, and running marketing for Facebook, here’s what I’ve learned about magic:
For startup founders, magic isn’t magic. Startups aren’t romantic. They’re brutally hard, drawn out, bare-knuckle brawls. They’re often incredibly lonely wars of attrition with yourself.
And while being smart is a pre-requisite, it’s not enough to guarantee success. And it certainly doesn’t matter what school you went to, or who you know, or who your friends are.
In fact, the only thing that determines whether your startup succeeds or fails is you. Your tenacity. Your focus. Your dogged determination to carry on through the rejection, muck and crap and dark times.
But here’s something else I know. When you build something people love, find product/market fit, and those numbers start to go up to the right, it kinda feels like magic. In part because the thing you’ve just spent every waking moment on is actually alive in the world, breathing on its own for the first time. And also because all those people who believed in you – both inside and outside the company – finally see what you see.
That’s the magic I’m talking about. And it’s that magic that I love. And now I get to play a different part in helping founders find their magic. And it’s why I love what I do.
Jonathan invests in early early-stage consumer, marketplace, commerce, mar-tech, and SaaS startups and technologies. He currently sits on the board of Vetted Pet Care and his Foundation and personal investments includes Hooked, WayUp, Tradesy, League, Front and Flexport. He joined Foundation Capital in 2013 as a partner after spending nine months with the firm as an entrepreneur-in-residence. When not working, he can be found on his bike or chasing his four kids around.
Jonathan’s assistant, Emilie Higgins: email@example.com