Tom Romary, Entrepreneur-in-Residence
Tom is an entrepreneur and a product innovator with over 20 years of experience in consumer and technology businesses. Tom is the founder of Yapta, the leading airfare and hotel rate tracker which disrupted the online travel category. Under his leadership as CEO, Yapta successfully raised over $13M in venture and strategic financing, gained more than a million registered users, and established key distribution partnerships with major credit card companies and travel services providers.
Prior to founding Yapta, he served as VP of Marketing at Alaska Airlines, where he managed the award-winning "Mileage Plan" loyalty program, Alaska Air Vacations, and was responsible for over $400 Million in revenue and 2,500 employees including all of Alaska's flight attendants. At Alaska he launched innovative products like the digEplayer in-flight MPEG-4 movie player.
Prior to Alaska Airlines, he was VP of Consumer Marketing at Real Networks in Seattle where he launched the company's music subscription business. Earlier in his career, Tom served as VP of Marketing of Fogdog.com, and helped lead the online sporting goods retailer to its IPO in 1999.
Most recently, Tom worked as SVP & GM of the Deem Platform at Rearden Commerce in San Francisco. He has a broad background in brand and product management having also worked for Electronic Arts/Disney (kids educational software) and General Mills (kids fruit snacks).
Tom has an engineering degree from Duke University and an MBA from Harvard. He is an avid traveler and outdoorsman, and has climbed Mt. McKinley in Alaska and 27k foot Cho Oyu in the Himalayas. Tom has qualified for the Boston Marathon twice and has completed 4 Ironman triathlons. He lives in the San Francisco Bay Area with his wife and three boys.