5 Keys to Unlocking the Decade of the CMO: All Hail King ROI

April 23, 2015
Foundation Capital

With the new whitepaper MarTech and the Decade of the CMO, Foundation Capital General Partner Ashu Garg outlines the 5 keys to unlocking the decade of the CMO. Hear from Ashu and learn more about the first key, “All Hail King ROI.” Today, return on investment is the metric that matters most in marketing and there will be systems to help CMOs predict business impact, beyond clicks and views.